Human Branding : Strutting Johnnie WalkerTools Pratt, Kenneth. Human Branding : Strutting Johnnie Walker. Rotterdam, Netherlands: Episode; Rotterdam, Netherlands: MAMA, 2003.
Abstract (English)"Human Branding is an examination of the ways in which some contemporary artists use figurative human(oid) forms in a logo-istic way, a way of rapidly communicating complex information to us in the same way that many other logos or trademarks might." -- Publisher's website
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