A Paradigm for Looking : Cross-Cultural Research with Visual MediaTools Bellman, Beryl B.; Jules-Rosette, Bennetta. A Paradigm for Looking : Cross-Cultural Research with Visual Media. Norwood, New Jersey: Ablex Publishing Corporation, 1977.
Abstract (English)" Comprehensively developed and discussed in this volume, this perceptible new methodology can be used for analysis of any informant-made visual production, from home movies to films in different contexts and social areas. The authors incisively demonstrate three underlying points : how informant-made media reflect existing communicative conventions within each structutr, the structure of media forms as statements on cultural settings, the format and manner by which content is segmented for structural properties in each group's cultural setting. " -- Front flap of the book.
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