The Business of HolidaysTools Lavin, Maud; Johnson, Shayla; Finch, Benjamin; Archer, Melanie; Yudkin, Ilivia Marin; Hughey, Shannon; Levine, Rebekah; Perkins, Courtney S.; Lee, Raymond; Fidler, Amy Tavormina. The Business of Holidays. New York, New York: The Monacelli Press, 2004.
Abstract (English)" Holiday celebrations in the United States are a surprisingly strong force behind the country's $3 trillion retail economy. From New Year's diets to Festivus-flavored ice cream, Presidents' Day car sales to Independence Day barbecues, Hanukkah cards to Kwanzaa candles, the social and material culture of holidays has been transformed into a finely tuned marketing extravaganza. Contemporary holiday rites showcase a particularly American obsession with celebration--and the shopping, decoration, card sending, feasting, drinking, and advertising that goes along with it. This witty and satirical look at thirty-three of our most loved (and hated) holidays explores the history and the traditions, the kitsch and the color, of the business of holidays. " -- Back cover
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